Start betting on sports events quickly and easily by creating a Singapore Pools account, the process is quick and painless. After creating an account you’re free to place bets live while watching matches live – including football live score and motor racing statistics as well as in-play markets such as 1X2, Asian Handicap Pick the Score Total Goals Last Team To Score Halftime-Fulltime Will Both Teams Score.
Singapore Pools is a government-owned betting company and one of the leading betting services in Asia. Committed to community engagement and supporting responsible gaming practices, their core values include respect, innovation, customer care, integrity and combatting illegal gambling – they even support community service initiatives!
Success for this company in the gambling industry stems largely from its ability to provide customers with a safe and trustworthy platform, working closely with law enforcement to combat illegal gambling activity.
In order to stay competitive, a company has modified their business model and invested in new technology to enhance customer experience and increase revenues and gain new consumers. They have also implemented more secure e-payment infrastructure so as to protect the privacy of their clients.
Singapore Pools has also increased their focus on mobile environments and multi-channel strategies to enhance customer experiences and reduce operating costs with automation and more efficient management systems.
Singapore Pools, listed on the Singapore Stock Exchange and based in Singapore, employs approximately 3,000 people worldwide and provides online and retail betting, gaming and lottery services as its core services. Gaming revenue sources comprise more than 80% of overall revenues with relatively high profit margins.
The company is also an important shareholder of the Singapore Sports Council, an entity funded by government that promotes sports in Singapore. Furthermore, they are members of both the Global Lottery Association and Asian Gaming Association.
The company boasts a remarkable track record in both financial performance and customer satisfaction, as evidenced by its revenue growth and profitability over recent years, with profits reaching S$1.04 billion by March 2020. Furthermore, this gaming operation contributes to local community by channeling surplus from gaming operations through parent entity Tote Board to fund charitable donations or worthy causes that benefit Singaporean society; all managed under Yeo Yong Lee as Chief Executive Officer.