Singapore Pools, as a government-owned entity with an outstanding track record in responsible gaming and contributing to society, is highly esteemed and respected brand. Their focus on betting markets highlights their strength while their security measures demonstrate their dedication to customers’ privacy and safety.
Yeo Teck Guan, Chief Executive Officer of Singapore Pools, has led his organisation through an innovative digital transformation plan. By transitioning away from being a legacy organization and towards one empowered with digital tools that meet customer needs more efficiently – especially after COVID-19 regulation was enforced and gambling industry dynamics altered significantly – Singapore Pools was transformed from being inherently legacy-like into being agile, digitally empowered and customer service focused. This is especially significant given COVID-19 regulation’s changing landscape in terms of both regulatory compliance requirements as well as industry regulation in general.
Yeo and his team have done an admirable job of leading Singapore Pools through change during their brief tenure at its helm. New digital channels and an online betting platform that allow customers to register, manage their accounts, and bet online have helped drive sales conversions, while supporting law enforcement authorities’ efforts against illegal gambling activities.
Singapore-based gaming platform Toto and eSports have greatly strengthened its credentials as a reliable platform for responsible betting, giving Singaporeans more ways to bet responsibly while staying away from illegal gambling avenues. The additions have only strengthened this credibility of responsible betting gaming platform.
Singapore Pools collected close to S$9 billion in bets this fiscal year, of which 70% was distributed back to winners while 22% went towards tax revenue and 5% went directly towards supporting charity causes across community development, sports, arts and education.
Singapore Pools also has an official mobile app available for download through Play Store or Apple App Store, providing an easy way for customers to check account balances and deposits as well as place bets on upcoming events or watch live matches. Furthermore, multiple payment methods including bank link, eNETS and cash at Singapore Pools branches are supported as well as two languages being supported on this mobile application – English and Mandarin!
Finally, it should be noted that Singapore Pools imposes limits for bets and wins which vary between matches and can be found in its “Terms & Conditions” section of their website. They offer customer service via phone call and social media (Facebook and YouTube). Furthermore, all betting markets – Football, Horse Racing and 4D betting markets are available via their mobile app for easy accessibility for those unable to access the website from home.